Roger Yarrow joins Seth to chat about the evolution of Trulook from a media company to a leader in construction camera technology. He emphasizes the importance of public engagement, security on job sites, and the role of AI in enhancing construction insights. The discussion also touches on company culture, innovation through customer feedback, and the changing perceptions of surveillance in the construction industry.

Chapters

00:00 Introduction and Background

00:28 The Intersection of Technology and Construction

04:19 The Evolution of Trulook

08:21 Engaging the Community Through Construction

10:01 Security Features and Innovations

14:19 Innovation and Staying Ahead in Technology

18:34 The Evolution of Turnkey Solutions

20:12 Integrating with Industry Giants

22:22 The Role of Drones in Construction

25:48 AI and the Future of Construction Technology

29:52 Changing Perceptions of Job Site Cameras

34:04 Building a Strong Company Culture

37:52 Lessons Learned from Failure

40:24 Balancing Risk and Safety in Leadership