UltraViolet co-founder Nita Chaudhary takes us behind the scenes in the insurgent, devastatingly effective campaign to make the anti-feminist backlash backfire. The strategy: using cutting-edge online advocacy to put a political and economic price on sexism. The good news: it's working. Hobby Lobby, watch out. Find background info, links to sources, and how to get involved here: http://tgf.fm/27