Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.

Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years. 

  Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.

Enjoy!

Episode Highlights

• 4:58 The problem with copying someone else’s formula for success
• 7:15 Starting a multimillion-dollar company by accident
• 12:52 What it’s like riding the wave of one of the largest diet crazes
• 16:02 How to solve nearly all of the problems in your business
• 20:00 Perfect Keto’s science experiment approach to business
• 22:03 Anthony’s experience with burnout
• 28:31 What Anthony wishes he knew before launching Perfect Keto
• 32:00 Anthony’s new approach to building teams and building a solid business foundation
• 34:02 The next health problem Anthony is looking to solve 
• 36:42 What business owner’s need to know about entering retail
• 39:25 Advice for entrepreneurs working long hours and going off the grid
• 44:41 A mindset shift for entrepreneurs to start enjoying the process
• 50:17 How you can connect with Anthony

Links and Resources:

• Anthony’s Website
• Anthony’s Newsletter
• Anthony on Twitter
• Perfect Keto
• Equip Foods
• Digital Minimalism by Cal Newport
• Indistractable by Nir Eyal
• @a_brawn on Twitter
• Brand Growth Experts
• Review or subscribe on iTunes