Podcast highlights:
10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social mediaPodcast notes:
00:05 ASH15 - Ashley Talks with Amy Blaschka hosted by Ashley Galina Dudarenok00:55 Amy's story - how did Amy become a business owner, copywriter and brand strategist?06:26 Is writing a skill that can be learnt by anyone? Amy's perspective on this10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word14:27 Amy's opinion of ghostwriters and the ghostwriting industry18:36 More about ghostwriting, from having a template, the time it takes and how much it pays24:03 Why hasn't Amy authored a book by herself yet?25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media33:12 What program is Amy using to caption her videos?36:01 Amy answers Ashley's question on whether there is a difference between the way men and women work40:33 How to choose the best internal writer or copywriter? A good writer is also a good listener44:30 What platforms can people access to look for writers? From LinkedIn to TripAdvisor48:06 Amy suggests resources to become a better business writer - Grammarly.com, Hemmingway.com, HeadlineAnalyzer 52:03 What's the difference between a writer, a copy editor and a content editor?53:50 To work with Amy, find her on LinkedIn, AmyBlaschka.com or write to her at [email protected]