Podcast highlights:

10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word

25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform

29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media

Podcast notes:

00:05 ASH15 - Ashley Talks with Amy Blaschka hosted by Ashley Galina Dudarenok

00:55 Amy's story - how did Amy become a business owner, copywriter and brand strategist?

06:26 Is writing a skill that can be learnt by anyone? Amy's perspective on this

10:06 As videos become more popular, are copywriting and words becoming less relevant? Videos vs the written word

14:27 Amy's opinion of ghostwriters and the ghostwriting industry

18:36 More about ghostwriting, from having a template, the time it takes and how much it pays

24:03 Why hasn't Amy authored a book by herself yet?

25:03 Amy talks about her favourite social media platform LinkedIn and how it has transformed itself into a content creation platform

29:42 The importance of being perfectly imperfect and showing authenticity as well as vulnerability on social media

33:12 What program is Amy using to caption her videos?

36:01 Amy answers Ashley's question on whether there is a difference between the way men and women work

40:33 How to choose the best internal writer or copywriter? A good writer is also a good listener

44:30 What platforms can people access to look for writers? From LinkedIn to TripAdvisor

48:06 Amy suggests resources to become a better business writer - Grammarly.com, Hemmingway.com, HeadlineAnalyzer

52:03 What's the difference between a writer, a copy editor and a content editor?

53:50 To work with Amy, find her on LinkedIn, AmyBlaschka.com or write to her at [email protected]