With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry.

But hotel marketing experts we interviewed say business will be anything but usual as the hospitality sector begins to recover in a consumer environment influenced by fear and an abundance of caution.

COVID-19 is still with us and it dictates new ways of doing business.

In this episode of Lodging Leaders, we explore strategies hotel owners and operators need to consider when preparing to market to prospective guests as well as how to maintain relationships with customers who depend upon the industry for shelter in a time of uncertainty.