Here's a lesson in customer education. Coinbase is hiring a director of content to "Make Coinbase *the* place to go to learn about crypto in a way that is easy to understand and approachable."

Two observations:

* Coinbase aims to "create a market" of crypto investors, Wall Street analysts, journalists, policy makers and regulators in order to grow the entire pie......AND build trust. Creating a market is the ultimate goal of customer education......which is outlined in the Customer Education Growth Framework. More here: https://lnkd.in/gX8hz8b

* Coinbase is aiming to be the "Go-To" in the #cryptocurrency space. Something Theresa Lina describes in her book "Be the Go-To." I get to meet Theresa on Helping Sells Radio and discuss her book. Though we've had to reschedule because of me.

Assignment: Fill in the rest of this sentence that Coinbase put in their job description for this role: "Make ___(your software company name)______________ *the* place to go to learn about __________(your market category)____________" in a way that is easy to understand and approachable."

By the way......here is a link to that job description: https://lnkd.in/giGxcf7

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