Alex Goldfayn is the author of 5 Minute Selling: The Proven, Simple System That Can Double Your Sales ... Even When You Don't Have Time.

Alex Goldfayn and Bill Ringle discuss the four pillars of effective sales and some of the key reasons that business development and salespeople overcomplicate and add inefficiencies into the process, and what you can do about it to improve your sales quickly.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

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Interview Insights

Top 3 Takeaways from this Interview

Selling more, and doing so quickly, is a function of thinking the right way – confidently, boldly, optimistically – and then communicating your optimism systematically to your customers and prospects. Fast sales growth is a function of mindset change and a system of simple behaviors.Call customers and prospects proactively, when you don’t need anything urgently, to see what they are working on and what you can help with.

Read the Show Notes from this Episode

Alex shared how his father, who trained as an electrical engineer and immigrated to the United States and to work as a janitor and restaurant dishwasher while learning English before advancing, taught him two key lessons: the value of perseverance and how education unlocks opportunities. [1:30]Alex discusses the distinctions between marketing and sales. [4:10]What activities occur in marketing vs. sales, so you know when to change your response. [5:15]One of the keys to effective selling it to make contact with your prospects and buyers regularly, and Alex explains how giving speeches and talks plays this role in his business. [9:20]Alex shares his sales strategies. [10:09]The 4 pillars of effective sales: brief but vital routines, a positive, proactive mindset, tactical scripting, and tracking that leads to accountability and momentum. [11:41]One of the biggest objections (source of resistance) to learning a new sales system comes from the mesh of experience and expectations of having experienced sales people put what they are doing in writing and visible to others. [12:28]A success story in implementing the 5-Minute Sales processes and how quickly momentum changes with conf...