As the U.S. lodging sector begins to get back to business amid the coronavirus crisis, technology will play a much bigger role in operations than before the outbreak paralyzed the industry.

Technological solutions in operations and guest management were emerging in hotels before the COVID-19 pandemic. But experts say the next generation of tech is quickly dawning as owners, operators, employees and guests face a new digital reality in light of health and safety.

This episode of Lodging Leaders focuses on what might be ahead as hoteliers begin to rethink how technology can help them run leaner and cleaner operations as well as interact with guests who expect value despite the health threat.

Hotels that don’t embrace new technology today will be left behind when the industry gets back to business.