I love the notion, it's very innocent, "I want to just be my authentic self." That's great. But the problem is there are 30 versions of you out there, which authentic version do you want to be? But you got to control that messaging so that at least you can minimize the number of versions of you that there are out there to a manageable amount. But people don't begin to realize those are the realities about that whole world until after they get there.