Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise.

Her origin story begins early in her career at Accenture when she moved into a marketing role and helped build a new line of business from zero to $800 million in less than a decade. That experience was the seed that became her Apollo Method, which she describes in her book.

If you want to be the "Go-to" in your marketing, listen to this episode and buy her book.

More about Theresa:

* Her website: Apollomethod.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com