Big Data, Social Networks and the Cloud, so much talk about the cloud these days, it seems like everything is moving towards it. But how can you make sense of it all? What can you learn from all of these? James Crane-Baker of SmogFarm is here to discuss with us, how their company is using these three trends to pluck out some really interesting data, data you wouldn’t think possible to get from computers. Data that’s human in nature, where computers and psychology intersect.