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With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022. This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.
In today's episode, Andrew Foxwell and I talk about Facebook's new Conversions API, why you need to install it on your site, how it's been shown to increase conversion reporting by 30% and what you can do with that new information.
Enjoy!
Episode Highlights4.9
167167 ratings
With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use 3rd party browser cookies by 2022. This means that eCommerce business owners who rely on pixels for conversion tracking are going to need to find new ways to stay ahead.
In today's episode, Andrew Foxwell and I talk about Facebook's new Conversions API, why you need to install it on your site, how it's been shown to increase conversion reporting by 30% and what you can do with that new information.
Enjoy!
Episode Highlights