When a customer churns, this is a tremendous opportunity for you to:

• Get feedback on your company’s good, bad, and ugly
• Find out what the lost customer really needs
• Find out their timeline for achieving it
• Continuing to show them that you care about their business journey with advice, suggestions, contacts, etc., even though you’re no longer their vendor
• Keep the lines of communication open
• Work to become the vendor they do need

Learn more from our guests Jason Katz and Ryan Vitello in this episode.