Tony Wrighton is one of those guys who is talented in a number of areas. You may know him best from his role on Sky Sports, or perhaps from his podcast, Zestology. Tony loves to study the issue of human performance and is also a licensed NLP (Neuro Linguistic Programming) practitioner. This episode features Ari’s conversation with Tony about NLP, how it can be used to be more persuasive, and what you can do to apply NLP practices to your own life. It’s an intriguing conversation that is definitely worth