In this episode of SaaS Marketing Weekly, Ryan discusses the 10 must-have features for a high-converting website. He emphasises the importance of effective product showcasing, interactive demos, ROI calculators, emotional connections with visitors, optimised demo booking pages and more.

Takeaways

• Animated GIFs can effectively showcase your product.
• Examples from Slack.com
• Interactive demos help users engage with your software.
• An ROI calculator can clarify the value of your product.
• Emotional connections can drive conversions on your site.
• A well-structured Book a Demo page can increase sign-ups.
• Competitor comparison pages can attract potential customers.
• Ungated pricing builds trust and transparency.
• A resources hub enhances brand visibility and authority.
• Case studies are essential for building trust with potential clients.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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