This week we catch up with Graham and Ashley Scobey from The Scobey's (http://thescobeys.com) as they share about moving their business across the country, shooting $10K+ weddings, and then throwing it all away to start their business from scratch. You'll want to hear how they did it and how they make sure to prioritize the things that matter most by engineering their business for success...using metrics that aren't always conventional.