Funnel Building Strategies for Online Business Owners

28. Ads vs. Organic: Why I'd rather pay Meta than constantly post on social media


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How to Decide if Meta Ads Are Right for Your Business—And What to Do First

If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone.

As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle.

Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m sharing:

  • The bare minimum tech you need to get started with Facebook & Instagram ads
  • Why boosting posts doesn’t work—and what to do instead
  • My simple two-prong approach to running ads that actually convert for new businesses

If you’re stuck in the hamster wheel of organic marketing and not seeing results, this episode is your sign to rethink your strategy.

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Funnel Building Strategies for Online Business OwnersBy Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert