Product Bakar

#28 AI as a Feature vs AI as a Product โ€” What PMs Need to Know


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Should AI be a feature in your product โ€” or should AI be your product? ๐Ÿค”

Itโ€™s a subtle difference that completely changes your product strategy, roadmap, and even your business model.

In this 5-minute episode, Rishikesh Kankal breaks down how product managers can make this call with clarity โ€” using real-world examples like Gmail, Canva, ChatGPT, and Notion.


Youโ€™ll learn:

  • When to use AI as a feature to improve existing workflows

  • When to build AI as the core product itself

  • 3 guiding questions to decide the right approach

  • The risks and upsides of each path

  • How PMs can avoid the โ€œAI for the sake of AIโ€ trap

๐Ÿ’ก Key Takeaway:

AI as a feature improves your product.

AI as a product defines your product.

Your job as a PM is to know the difference โ€” and make that call intentionally.


๐ŸŽ™๏ธ Product Bakar brings weekly 5-minute episodes that spark sharper thinking for modern product managers.

Next up: How to Prioritize AI Use Cases in Your Roadmap.

๐Ÿ”– Tags:

#ProductManagement #AIProducts #ProductBakar #ProductStrategy #ArtificialIntelligence #ProductManager #TechPodcast #AIFeatures #ProductDesign #Roadmapping #Innovation #PMCareer #AIForPMs #RishikeshKankal


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Product BakarBy Rishikesh Kankal