Bloom Stories

28. Annabel : Founder of Cutter and Squidge bakery


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What happens when your business explodes in popularity, you find out you're pregnant, and you catch COVID—all at the same time? Annabel takes us on a deeply personal and often hilarious journey through the chaos of running Cutter & Squidge during the pandemic, navigating a surprise pregnancy, and the rollercoaster of childbirth.

From trying to take her laptop into the induction room with her, to facing the unexpected twists of labor resulting in a caesarean, she shares the power of trusting her instincts (and her doctors), the reality of postpartum recovery, and many intimate, unfiltered moments—like when your husband has to help you take off your pregnancy pants. We dive into the cultural traditions of Chinese confinement, the lifesaving magic of a night nurse, the struggles of breastfeeding (shoutout to the incredible Sharnae!) and the bittersweet shift from “I want mummy” to “I want daddy” as baby grows up.

It’s a raw, real and heartwarming look at the juggling act of motherhood and a successful business. Stay tuned for laughs, lessons and a whole lot of love.

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Bloom StoriesBy Amelia Derry & Katie Hallett