The AC Method

#28: Back to Basics and Client-Centric Strategies

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In today's episode, Aaron discusses going back to the basics of sales. He shares an experience of helping a new salesperson understand the importance of understanding a client's needs. He emphasizes four key aspects of selling: 1) Selling Yourself, 2) Selling the Company, 3) Selling the Product, and 4) Talking about Price. He also explains the four main functions of a sign: advertising, finding the location, giving directions, and setting the mood. Essentially, Aaron promotes a simplified and fundamental approach to successful sales.


HIGHLIGHTS:

  • Emphasis on the importance of returning to fundamental sales principles
  • Teaching experience with a new salesperson
  • The importance of understanding client needs
  • Four essential sales steps
  • Sign functions: advertising, location, directions, and mood-setting
  • Importance of face-to-face interaction
  • Simplified approach to sales success

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    TIME STAMPS

    • 00:00: Prelude
    • 00:12: Going back to the basics
    • 01:01: What are you hoping to accomplish in the meeting?
    • 02:46: The key to what the client needs
    • 05:16: The importance of asking the right questions
    • 07:26: What’s best for us when doing sales?
    • 09:02: Sell yourself
    • 10:27: Sell the company you're selling for
    • 12:12: Sell the product
    • 13:19: The price
    • 15:27: What does the sign do for you?
    • 16:17: The sign is going to set the mood for your clients
    • 17:12: END


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      The AC MethodBy Aaron Clippinger
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