"People don't buy WHAT you do, they buy WHY you do it." Every entity has a WHY - a purpose, a HOW - a simpler term for a value proposition, and a WHAT - the self-explanatory products/services. Mishaps happen while communicating with the world, when these entities start from the WHAT, move onto the HOW, and end with the WHY. The only correct way, is to start with Why - people need a belief to identify with - people want a purpose to support. We need to know why we exist, and why people should care that we do - a review of one of the most famous books of Simon Sinek - Start With Why.

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The 31.5 Guy