<p>It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he developed an internally beloved brand that delivers results.</p>

It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he developed an internally beloved brand that delivers results.

28 - Building a place brand - with Daniel Valverde

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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28 - Building a place brand - with Daniel Valverde

28 - Building a place brand - with Daniel Valverde