The One That Works For You

28. Business lessons from a creative multi-hypenate with Aimee Rachael

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Aimee shares stories of times she’s failed upwards, and how it has helped her find the work that lights her up. Learn how outsourcing helps her run several businesses in two countries. And how she turns her business stressors into lessons. 

Aimee Rachel runs Studio 5A, a Melbourne photography and branding studio.



  • Aimee shares how owning multiple businesses taught her more than a university degree

  • Martha trauma-dumps about the times she’s tried to outsource

  • Amiee shares her advice for business owners wanting to outsource

  • How Aimee reinvented her business and herself after Covid

  • The trouble with saying ‘yes’ to everything

  • How life’s ups and downs helped Aimee find the work that truly lights her up


    • Aimee’s website

    Aimee’s Instagram

    Martha’s website

    Martha’s HyperFocus Week services

    Martha’s LinkedIn and Instagram

    Liv’s website (feat. Aimee’s photos!)

    Liv’s LinkedIn


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    The One That Works For YouBy Martha Barnard-Rae + Liv Steigrad