This episode is part of a series on purpose. 
In episode 28 we will be exploring a specific angle, the question of purpose through the business lens.
 My guest for this episode is Phil Preston. Phil used to work in the finance world, more specifically he was in the investment realm, overseeing 50 Billion dollars of global investments. But in 2007, he starting asking himself “Why am I doing this?”. This question lead him to build his current business two years later, in 2009, where he now a speaker a facilitator and a consultant, whose mission is to bring more purpose to the business world. We exchange on how businesses can embed purpose into their values, whether it is through their mission statement, their KPIs, or their culture, and generally what it takes to have a whole company following a purpose that is not simply “making money” but also having a cause, how to get the business to commit to that decision, and what are the challenges and rewards that such a business faces along the way.