Andrew Anguiano is this week's guest on Bigcitysmalltown with Bob Rivard. He is the founder of Southside Craft Soda and the founding executive director of Southside First Economic Development Council. With a background in craft beer and marketing, Andrew brings a wealth of knowledge and experience to the beverage industry. Southside Craft Soda is a local brand that offers unique and flavorful sodas inspired by the rich culture of South Texas. Andrew's dedication to supporting local businesses and representing the Southside community has made him a respected voice in the maker community. Join us as we explore the story behind Southside Craft Soda and gain valuable insights into the challenges and opportunities of building a successful local brand in the beverage industry. 

We just thought we were makers. There's not enough makers producing this stuff. And I think that's the lane. - Andrew Anguiano

In this episode, you will be able to:

• Discover the inspiring story behind Southside Craft Soda and how it became a local favorite

• Explore the vibrant maker community in San Antonio and learn how it fosters creativity and collaboration 

• Uncover the challenges and strategies of scaling a business in the competitive beverage industry 

• Understand the importance of incorporating local flavors into your brand and how it can attract a loyal customer base 

• Recognize the need for specialized support in building a local brand and gain insights into the resources available 

Uncover the challenges and strategies
The growth and expansion of Southside Craft Soda was not without challenges. Andrew Anguiano acknowledges the struggles faced in production, distribution, and brand recognition, especially as a startup in a competitive beverage industry. Yet, his strategic standpoints ranging from forging a strong relationship with HEB grocery stores to leveraging the local appeal during the pandemic, provides aspiring entrepreneurs with essential lessons on overcoming obstacles and seizing opportunities.

The resources mentioned in this episode are:

• Visit the Southside Craft Soda website to learn more about their unique flavors and products.

• Explore the Southside First Economic Development Council website to learn about their work in supporting small businesses on the South Side of San Antonio.

• Consider becoming a member of the Southside First Economic Development Council to support their mission and connect with other local entrepreneurs.

• Attend local events and markets, such as flea markets, to discover and support other South Side startups and makers.