Strive For More

#28: Creating a Cult Brand with Chris Kneeland


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“Marketing is not about finding customers to buy...it’s about getting customers to buy in.”
Have you ever wanted to know what some of the best business minds would do if they had to start all over...right now? Listen in as a successful three-time entrepreneur, Chris Kneeland, tells us what he’d do if he had to start a million dollar business in a year. 
We also cover:
Why starting a cult brand is the key to your business success
What holds companies back from becoming a cult brand
How your character plays into your success starting a cult brand
What Groupon teaches us about discount marketing (hint: it’s counterintuitive)
What he’s learned being an entrepreneur in training
And a whole lot more...
Important Links:
Scott Galloway - The Algebra of Happiness https://amzn.to/3kOFpgj
Blair Enns - The Win Without Pitching Manifesto https://amzn.to/2HJbJTL
Thomas Stanley - The Millionaire Next Door https://amzn.to/3jL7SlU
If you want to learn more about Chris, you can find him personally on LinkedIn, you can find CultCollective on their website at cultideas.com, you can find The Gathering at cultgathering.com and Communo at communo.com
You can find every episode of the Strive For More podcast at: 
www.striveaccelerator.com/podcast
If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. 
I would love to hear from you. If you have comments or suggestions, shoot me an email at [email protected]
Follow Strive on Social Media:
Instagram: instagram.com/striveaccelerator
Facebook: facebook.com/striveaccelerator 
LinkedIn: linkedin.com/company/striveaccelerator
...more
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Strive For MoreBy Strive Accelerator

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