Bio:

Donna Ashton is an online course specialist with 11+ years creating and selling courses. She built her freedom lifestyle business using her Work Less Make More formula and has taught hundreds of others how to create & sell profitable programs that allow time for family, travel and that impact the world. 

Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle. 

Whether you’re running a full coaching practice or just slammed with family and life – adding digital courses creates leveraged income, without more work for you.

Why Courses?

• Donna was a busy mom, and she needed a business that was one to many because she didn’t have a lot of time. 
• Her first course was about homeschooling and she sold it for $497.
• With her first course, she made about $7,500 and she was sold. 
• Since then, she’s kept creating courses.

How do you price your courses?

• Donna priced her first course higher than other courses, but it worked out. 
• Look at the value that your course is bringing. Not just during the course, but throughout a lifetime. 
• You might as well charge more because it’s just as hard to sell a $7 course. 

How do you make sure your course is solving a problem people have?

• If your course sells your clients “migrane” problem, it will be successful.
• A “migrane” problem is a problem that your client is desperate to solve. 
• ASK! Ask your ideal clients what their biggest problem is.
• People don’t always know what they need though, so look deeper into their problem to find what the root cause of it is. 

Do you do beta launches?

• Yes! Do it early on. 
• Make sure that they still pay because that’s the final proof of concept. We need to know if they’re willing to pay for the course.
• It’s really nice to do a live version of the course before you record it so that you can see how it flows.

What course platforms should we use?

• It doesn’t really matter!
• There are always new platforms, but really a lot of them are good.
• No matter what platform you choose, you still need to make a good course and market and sell the course. 

How do you market your course?

• You need to say the right things to the right people. 
• Know your clients. Know what their problems are. Work on your messaging.
• Be as specific as possible. Find your niche.

How many people do you recommend having in a beta launch? 

• Make sure it’s manageable. Do like 5-10 people. 
• Make sure that the number is small enough that you can have a call with each person.

Do we need a facebook group for the course?

• If it’s a higher end course, yes. 
• You need a space that they can get support and help in. 
• If you have a way for the people to connect directly with you, they’ll pay 5-10 times more money. 

Links

• Download "Design Your Dream Course Template: https://donnaashton.kartra.com/page/dreamcoursetemplate
• Website: https://www.donnaashton.com
• Facebook: https://www.facebook.com/profitablecourses/  
• Instagram: https://www.instagram.com/donnalashton/ 

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