In this podcast episode, host Justin Moore invites podcaster and marketer Dylan Schmidt to discuss the importance of call to actions (CTAs) in podcasts and marketing. They discuss the effectiveness of CTAs in engaging listeners and driving specific actions, such as signing up for a program or leaving a review. They also emphasize the importance of timing, context, and language in CTAs. The conversation also covers the use of CTAs in selling products or services, and the need for clear expectations and outcomes.

Dylan Schmidt has been helping creatives since 2012. Dylan is a podcaster, marketer, and online business owner based in Los Angeles, California. With vast experience in audio, digital marketing, and online business. His current mission is to break down how he reached 460k+ people without paid ads or a big following.

What We Discuss:

[00:01:10] The importance of call to actions in podcasts, marketing in general, and content creation.

[00:09:54] The significance of mentioning calls to action before listeners even get to the podcast episode.

[00:10:52] How the podcast title itself can serve as a call to action and attract listeners.

[00:15:31] The importance of considering the context of the listener and providing relevant calls to action within the episode.

[00:19:43] The importance of building rapport and setting the context in podcast episodes and how it relates to relationships in real life.

[00:21:43] The statistical likelihood of listeners returning for subsequent episodes and the importance of getting past the third episode.

[00:27:05] The importance of timing and specificity when giving call to actions in podcast episodes and how it can impact the audience's response.

[00:29:50] How not having a CTA can still be a call to action.

[00:30:49] How to make the call to action specific and effective, using the example of Alex Romo's podcast and his focus on spreading his message.

[00:31:53] How authors and coaches can use their podcasts to promote and sell their books or high-ticket coaching programs, and the importance of a clear customer journey and actionable steps.

[00:40:15] The need to clearly communicate the outcomes or value that listeners can expect from engaging with a podcast or any marketing activity.

[00:46:02] How to effectively communicate the value and context of a call-to-action in various content formats, such as social media posts or podcast episodes.

[00:51:48] The benefits of having one clear call to action and how it allows for better explanation and understanding.

[00:54:05] Dylan emphasizes the importance of creating a newsletter with a human touch, rather than relying on AI.

Episode Resources:

Dylan Schmidt | Website

Dylan Schmidt | Instagram

Dylan Schmidt | Podcast