Welcome to the $100k Playbook with Mike Koziol

A concise, no-fluff overview of the five core client acquisition channels—paid ads, referrals, strategic partnerships, organic inbound, and organic outbound. Learn pros/cons, when to use each, how content boosts every channel, and why cold outreach is the fastest path to clients in 6–12 weeks. Plus: the “conveyor belt” model and tactics to compress touchpoints with workshops and resources.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

Please rate the podcast on Spotify and iTunes ❤️ and share with others

Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability