How Did We Get Here?

28. From Lacrosse to Cross-Border Finance: Building Bird’s Eye with Sam Rook


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In this episode, Mark and Jess talk to Sam Rook, a Canadian financial advisor who went from studying physical education to becoming a go-to expert in cross-border and founder of Bird’s Eye Wealth. How did that happen? A $10,000 investment, and an inspiring mentor who changed his path forever.

In this episode:

- Sam’s career switch from teaching to wealth management 

- Why he left a big firm to start his own business 

- What U.S. advisors must know about Canadian clients

- Why hiring outside the industry creates more impactful marketing

Sometimes, the best opportunities come when you take a risk. Listen now! 


Connect with us!

Sam Rook on LinkedIn

Bird’s Eye Wealth Planners

Jess Bost on LinkedIn

Lake Avenue Financial

Mark Newfield on LinkedIn

Journey Strategic Wealth


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How Did We Get Here?By Jess Bost and Mark Newfield