David is a Principal Enterprise Account Manager at Citrix Systems, based in NY. After years in consulting, he moved into services sales. After experiencing success in that role, he moved into the Enterprise sales role. In 2021, David was the #1 NE Sales Rep. In addition, he was also the #1 sales rep for all of the Americas. But he didn’t stop there, he was the #1 Global Sales rep for 2021.
Always learning from more senior reps
Leveraging his mentors for career advice
Selling like a consultant - Always mapping to the business need
Intense focus on the customer’s vision
Don’t pitch products
Annual customer review to build pipeline
Book recommendation: Thinking, Fast and Slow
David can be reached at
Linkedin: linkedin.com/in/david-case-a1778124
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