You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals. 

They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy. 

Plus: lessons learned about B2B pricing thresholds and the myth of learning styles.

New Episodes every Tuesday. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod