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28: Influence Vs Influencer : The Impact of Social Media on Storytelling
In this episode of Speaker Driven Business, Jacqueline explores the difference between being an influencer and having true influence. We all know influencers as those who promote products on social media to drive purchases from their followers. Jacqueline defines influence as the ability to affect how someone develops, behaves, or thinks.
Jacqueline advises nurturing both influencer and influence expertise. She encourages us to use influencer strategies to grow business while investing in enhancing skills of influence for the long term.
Impactful storytelling takes centrestage in this endeavour. To build influence and become an impactful influencer Mastering stories that captivate hearts and minds is vital for getting and holding attention.
This episode will compel you to value true influence alongside influencer strategies so we can effectively connect with people, shift perspectives, and change the world around us.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- The difference between influencer and influence (00:19)
- The types of influencers based on number of followers (01:12)
- The impact of influence on storytelling and why TED talks are popular (02:20)
- How long form stories captivate and sustainably change behaviour (03:10)
- Three reasons why you need to be intentional about using influencer strategies and investing in the skills of influence (11:36)
- Three things you can do to improve your storytelling skills (13:33)
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.
View all episodes
By Jacqueline BrookerIn this episode of Speaker Driven Business, Jacqueline explores the difference between being an influencer and having true influence. We all know influencers as those who promote products on social media to drive purchases from their followers. Jacqueline defines influence as the ability to affect how someone develops, behaves, or thinks.
Jacqueline advises nurturing both influencer and influence expertise. She encourages us to use influencer strategies to grow business while investing in enhancing skills of influence for the long term.
Impactful storytelling takes centrestage in this endeavour. To build influence and become an impactful influencer Mastering stories that captivate hearts and minds is vital for getting and holding attention.
This episode will compel you to value true influence alongside influencer strategies so we can effectively connect with people, shift perspectives, and change the world around us.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- The difference between influencer and influence (00:19)
- The types of influencers based on number of followers (01:12)
- The impact of influence on storytelling and why TED talks are popular (02:20)
- How long form stories captivate and sustainably change behaviour (03:10)
- Three reasons why you need to be intentional about using influencer strategies and investing in the skills of influence (11:36)
- Three things you can do to improve your storytelling skills (13:33)
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.