Marketing MasterClass - Psychology in Communication

28. Is it more important to be different or distinctive?


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In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent advantage. And how it is critical to be distinctive for the growth of our brand.

As always, share your thoughts at [email protected].

And see you in the next episode!

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Marketing MasterClass - Psychology in CommunicationBy Michal Szaniecki