Brand, Sweat, & Tears

28 : Jon Pierre Francia - Life Cider


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Jon Pierre (JP) Francia is another long-time friend of mine, and has one of the most varied and interesting backgrounds of anyone I know.

He's a pilot, a chef, a branding and marketing wizard, a video producer and artist, inventor, and multi-time founder and creator. He was a flight instructor, he created a TV series called Andy's Airplanes, he was the founder and chief creative mind behind the fast food franchise Sweeto Burrito, and is most recently the founder and creator of a new apple-cider-vinegar health beverage called Life Cider.

We talked about the many things he's learned from his various adventures, and what drives him to create. Grab some Life Cider and settle in for another interesting episode!

www.lifecider.com

This episode was sponsored by Awsm (www.awsm.com) - a platform that makes it easy for brands to create a pool of equity to reward and motivate their customers, influencers, and fans. Ownership is Awsm!

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Brand, Sweat, & TearsBy Dave Oldham