Nicknames. Did you know “nickname” is a nickname for the word sobriquet? What’s your porn name? Your wrestling name? Your roller derby name? Do YOU know how Facebook advertising works? And which season was the one where Jon Snow didn’t know anything according to that redhead from Downton Abbey, you know, the one with the guy was the Beast in the Beauty and the Beast who, in fact, had horns? What’s the deal with conviction? It’s scary is what it is.