In today's fast-paced world, the pressure to do more in less time has led to the widespread belief that multitasking is the key to achieving success. However, research has shown that multitasking is nothing more than a myth. Today, we will explore why multitasking is ineffective and discuss the switching cost and its demands on cognition.

00:00 Multitasking has become mainstream
01:30 The switch cost
02:33 Not everything is equally important