The relationships between PR pros and journalists can be... complicated, to say the least. But, it's not all form pitches and frustration - in the best case scenario, PR folks and reporters can establish mutually beneficial relationships that result in great stories and reliable sources.

On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach. We also talk about the unique experience of finding compelling angles and navigating PR relationships when writing and editing for a vertical publication like HealthITSecurity.

LINKS:

• Visit HealthITSecurity.com
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• Visit the M+PR Nonsense blog: MarchComms.com/blog

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