Alexandra Chillag, Strategy & Portfolio Manager at NZZ, guides us through the unique strengths of the Swiss media landscape, the strategic importance of trust, and how NZZ is balancing its rich heritage with innovation. She highlights NZZ's early adoption of AI-driven technologies like propensity modeling for subscriptions, their approach to meeting younger audiences’ "liquid expectations," and the organization's conscious effort to build direct, loyal relationships with their readers in an increasingly fragmented digital ecosystem.