<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_12616571.jpg" alt="itunes pic" /><br />In this episode about brand screenplay workshops we cover the brand character and selecting the cast of other characters we put around them.

In this episode about brand screenplay workshops we cover the brand character and selecting the cast of other characters we put around them.

<br>In this episode about brand screenplay workshops we cover the brand character and selecting the cast of other characters we put around them.

28 Take your brand character and build a cast around them

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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28 Take your brand character and build a cast around them

28 Take your brand character and build a cast around them