The ECRM Podcast

28. What Consumers are REALLY Saying About the Snack, Coffee, Tea & Cocoa Categories


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This podcast was a presentation given by Razi Imam, Co-Founder and CEO of 113 Industries during ECRM's Snack and Coffee, Tea & Cocoa Programs in Las Vegas.
Razi took a deep dive into the changing behaviors of consumers in the categories of snacking and coffee/tea/cocoa, based on artificial intelligence tools the company has developed that analyze social media conversations to detect those compensating behaviors and unarticulated needs that when satisfied lead to immediate adoption of a product.
He shared actual case studies of products that have reached $100M in sales using 113's research methodology. He will also provide a how-to guide in using AI to predict trends and changing consumer behaviors to innovate the next $100M product and provide a predictive behavior analysis based on review of the snacking and coffee/tea/cocoa categories.
https://www.113industries.com
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The ECRM PodcastBy Joseph Tarnowski

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