Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic.

In this episode of Good Revenue, host Neeta Bidwai and Bibi cover:

• The resurgence of in-person events, and the diminishing demand for hybrid events.
• Challenges like increased costs and the need for budget constraints.
• The importance of creating emotional connections and delivering value through unique experiences, sustainability practices, and strategic design.
• Insights into managing operational improvements and strategic alignment within a PE-backed framework, including customer-centricity and employee-first culture.
• Actionable advice for senior executives considering event investments.
• What differentiates high-performance companies in their marketing and event strategies.

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Where to find Bibi:

https://www.linkedin.com/in/bibibrown/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Good Revenue

00:32 Current State of the Events Industry

01:52 Navigating Budget Constraints and ROI

02:57 Creating Memorable Event Experiences

06:20 Hybrid Events: Challenges and Opportunities

07:55 Sustainability in Event Planning

10:13 Revenue-Generating vs. Brand Events

13:58 Measuring Event Success

17:38 Operational Insights from a PE-Backed COO

22:28 Advice for CEOs and Senior Executives

24:35 Conclusion and Final Thoughts

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Referenced:

• Good Revenue episode with CFO Hilda Mwangi: https://youtu.be/v5ceyBF0TcI 

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