The truth is in copywriting and marketing you will be wrong a lot more than you'll be right, but you can get a skewed view of things if you look on social media and see people talking about their constant wins... the reality is those people are lying.  Dan Kennedy one of the copywriting and marketing GOATs said it best: "You need to have a certain form of mental illness to be a direct response copywriter because you've knowingly chosen a career where you will be wrong more than you'll be right." So, in this episode we break why people who win the biggest in the marketing and copywriting game actually lose a lot more than you think and why this matters for any business owner or marketer in the arena. 

We discuss: -Why statistically you will have more losers than winners  

-What you can learn about direct response marketing from baseball 

-How a $500k/day health promo took 18 months to create 

-The dirty little secret of "fatigued" promos 

-Having realistic expectations as a biz owner and copywriter

-Why a lot more of the game is trail and error than people assume 

-The art and science of manipulating numbers to make wins seem bigger 

-Why we're all much easier to trick than we think

-The courses we've taken that were worth the money

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