Michael Green sold wine before he could even spell it. Later, as Gourmet magazine’s wine and spirits consultant, Michael created events that were tailored to unique audiences, and he continues to do so today as a wine “edu-tainer.”  Susan and Michael talk about how to engineer experiences, why IPA tastes funny, and how a tasting can turn into a love story.

Michael Green sold wine before he could even spell it. Later, as Gourmet magazine’s wine and spirits consultant, Michael created events that were tailored to unique audiences, and he continues to do so today as a wine “edu-tainer.” Susan and Michael talk about how to engineer experiences, why IPA tastes funny, and how a tasting can turn into a love story.

Michael Green sold wine before he could even spell it. Later, as Gourmet magazine’s wine and spirits consultant, Michael created events that were tailored to unique audiences, and he continues to do so today as a wine “edu-tainer.” &nbsp;Susan and Michael talk about how to engineer experiences, why IPA tastes funny, and how a tasting can turn into a love story.

28 | Wine in a Blender

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses.  Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

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Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

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28 | Wine in a Blender

28 | Wine in a Blender

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