Feisworld Podcast

280. Anya Razina on How Sponsorships and Brand Deals Work for YouTubers and Creators

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Anya Razina is back for Part 2 of our discussion answering one of the most popular questions for creators: 

In this episode we'll discuss: 

  • What is influencer marketing?
  • Anya's role as an influence marketing manager, and what it means 
  • How does influencer marketing work at Restream (Anya's company)?
    • Where does Restream look for and choose influencers? What are some of the high-level criteria?
    • What’s the difference between working with YouTubers, vs Podcasters vs. Instagramers (and other platforms, if any)
    • What makes a good collaboration 
    • Every brand is different - Restream being a livestreaming platform, where is Anya seeing the hyper growth for bringing brand awareness at the moment?

      • Looking for a solution to livestream your content? Check out Restream: https://restream.grsm.io/feiwu3936 (claim your $10 offer when you upgrade)

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      Feisworld PodcastBy Fei Wu
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