Mark Harari is the best-selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way. In his 20+ years in marketing, he’s won numerous awards for web design, video, copywriting, print advertising, and more.

So, what’s his specialty? Simple: generating leads.

We talked about his metaphor of a lobster on a cheese plate and his approach for helping the market see us as the obvious choice in our field. Our ideal customers should find us and say to themselves, "they are the obvious choice for me."

Do your customers say that about you?

More about Mark:

* The Book: https://bethelobster.com

* On Linkedin: https://www.linkedin.com/in/markharari

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com