The Daily Hint with Jens Heitland

280 - The Keynote Framework that Helps You to Build Your Brand

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The Keynote Framework that Helps You to Build Your Brand


Delivering a memorable keynote requires more than just information—it’s about capturing and holding your audience’s attention. In this episode of The Daily Hint with Jens Heitland, we dive into a simple yet highly effective framework for structuring keynotes that resonate with your audience and build your personal brand.


The framework consists of three parts: the hook, the story, and the offer.


  • The Hook: This is how you grab your audience’s attention from the start. It introduces the topic in a way that pulls people in and makes them curious to learn more.
  • The Story: This is where you relate the topic to a personal experience or a story from someone in your ecosystem. By adding a human element, you make the message more relatable and engaging.
  • The Offer: Finally, you provide insights, solutions, or possibilities that your audience can apply in their own context. This is where the educational aspect shines through, helping your audience to walk away with value they can use.


    • By following this framework, you can deliver keynotes without relying on text-heavy slides. It frees you to focus on connecting with the audience, ensuring that your message has a lasting impact. Whether you’re preparing for a short speech or a full keynote, this method helps you stay memorable and keep the spotlight on you—the key to building a strong personal brand.


    Listen to this episode to learn how to implement this framework and make your next keynote your best yet.


    Highlights:

    00:00 Introduction to Keynote Speaking

    00:04 The Power of Visuals in Presentations

    00:10 Engaging Your Audience

    00:19 The Hook-Story-Offer Framework

    00:39 Applying the Framework

    00:54 Conclusion and Final Tips





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    The Daily Hint with Jens HeitlandBy Jens Heitland