Value is a term that is easily thrown around, often with implied expectations.  When it’s used are all involved aligned on the definition and outcomes?

What is value?  What is value when it comes to digital analytics?  What are the expectations when the term is used? 

On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about how & why asking “what is value?” is something not historically done by digital analytics teams.  They also talk about what steps analytics teams can take to ensure the value of their work is in alignment with the needs and expectations of the broader organization.

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