The arrival of David Finkel\'s children was a complete shock to him. He never changed a diaper, never fed a child, and totally had no idea what to do. He was very busy being a father. At the same time, he was still owning a business. Not wanting to miss those precious moments with his children, David realized that he needed to make a change in the way he ran his business. He needed to run the business more intelligently. This led to the creation of the freedom formula. Applying what he has learned from this experience, David is now able to successfully manage his time and energy. As a result, David is able to achieve better business success and at the same time have a better life.